![]() Dynamic visuals: Rather than a static site, you may need the option of incorporating moving visual elements like image carousels, popups, and smoothly embedded video.Integrations: You’ll want your website to integrate with your CRM platform, ecommerce plugins, chat bots, marketing analytics tools, and other tools you already use.The last thing you want is to be interacting with customer support. Ease of use: It should be easy for whoever will be updating your site to add tabs, pages, articles, products, and more.You can register domains separately from your website builder platform (recommended), but many bundle a domain name as part of their product offering. ![]() Custom domain name: You’ll want to purchase a creative looking domain.But there are some must haves, regardless of what you’re selling. What you need for your own website will depend upon your business model, target audience, and product line. What to look for in a small business website builder In this article we’ll count down a baker’s dozen of the best website builders for your business. Fortunately, following the success of online website builders like Squarespace, WordPress, and Shopify, a host of business-orientated web design platforms have sprung up in the last fifteen years. There are plenty of companies and solo professionals offering bespoke web design, but they can be pricey. This is vital to attract new customers, promote new product lines, and sell in a global marketplace.įor small businesses, a website can prove a significant investment. Whether you’re a mom-and-pop candy store or a huge conglomerate, you need to have an online presence.
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